Ep 3 - Building business & building people with entrepreneur & gender equality advocate, Ifedayo Durosinmi-Etti
The only way to describe this woman is a fearless powerhouse. Ifedayo exudes a confidence that so undeniable and you would see this unfold as you watch.
In this episode, we discuss how her seemingly disjoined corporate and business experiences have now come full circle to amplify the social mobility work that she is so passionate about and actively engaged in.
Ife has mastered the fine art of visibility and uses every platform she has to spread her message whist carrying her fast growing community along. With Ife, every experience is a learning opportunity and boy oh boy does she have a lot to share with us!!
watch/listen to this episode
KEY TAKEAWAYS FROM OUR CONVERSATION
The gap you see is likely the problem you are supposed to solve - Consider the UN Sustainable Development Goals as you create and build
Take action but stay flexible in your approach
Be visible! Get your ideas out in the world - Explore business accelerators, grants and fellowships
Give Back - Lift others up as you climb
Be fearless & just do it
About Ifedayo
Ifedayo Durosinmi-Etti is a sales and marketing expert with over 10 years of management and leadership experience working in the fashion, marketing and manufacturing Industries. She holds a first degree in Biochemistry and an MBA in Global Business. Prior to moving back to Nigeria in 2012, Ifedayo worked with Arcadia Group Plc, a British multinational retailing company headquartered in London and Aspire Acquisitions. She later joined Nigerian Breweries (Heineken Operating Company in Nigeria) as a Young African Talent (YAT) and transitioned to their Corporate Communications Department as Corporate Social Responsibility and Sustainability Support Manager where she successfully managed various corporate social responsibility and sustainability projects. Ifedayo is also an associate member of the Advertising Practitioners Council of Nigeria (APCON).
With her passion for women and children, she launched Parliamo Bambini and Philos and Zoe, startups disrupting the baby and child industry through locally manufactured furniture and clothing for children with the aim of reducing poverty, empowering our youth and promoting access to quality education in Nigeria and Africa.
In 2016, Parliamo Bambini was selected as one of the companies whose idea can transform Africa by the Tony Elumelu Foundation and she is currently one of the Alumni Hub Leads for the South West region of Nigeria under the Foundation. Parliamo Bambini is also a beneficiary of the Variant Advisory and Winner of the Jumia Super Startup Competition. In 2017, she received an award from Vivian Fowler College for Girls, one of Nigeria’s best secondary schools in recognition of her contribution to women empowerment. She was also selected as a Global Shaper of the World Economic Forum. Under the Global Shapers Community, she is the Project Lead for Startup Dome, a project launched to bridge the gender gap through socio economic empowerment of women in Nigeria. In March 2018, she was invited to Harvard University to serve as a panelist during their African Development Conference to discuss the role of women in democracy and how it impacts on business in Africa.
In 2018, Ife wrote her debut book called “Accessing Grants for Start-Ups” which provides well researched and proven tips for successfully securing financial & non-financial support for your business/project/idea. On the back of this, she launched The AGS tribe, a platform that democratises opportunities for Africans, fosters community and serves as a springboard for which those opportunities can be accessed. She also launched The AGS impact fund which awards grants to women through the AGS Enterprise Challenge in order to empower female led businesses that are contributing to the development of Nigeria.